Cortina d’Ampezzo, 12 dicembre 2024 – Coca-Cola is the new Official Partner of Fondazione Cortina. This three-year partnership is driven by a shared mission to leave a positive and lasting impact on the Cortina region. Fondazione Cortina is committed to transforming sports and international events into catalysts for building a lasting legacy for the local community. Coca-Cola brings to the collaboration its long-standing connection with the world of sports, its values, and its ability to bridge global events and local realities with a shared vision of inclusion, community, and respect.
The first tangible expression of this partnership will be seen on December 14, during the FIS Snowboard World Cup – Parallel Giant Slalom (PGS) on the Faloria slopes. The Powerade brand will have a presence in the finish area, while Coca-Cola will enhance the spectator experience in the relaxation area and on the panoramic terrace of Rifugio Faloria with branded games and materials, fun photo opportunities, and DJ sets that will accompany the event throughout the evening.
“We are honored to welcome Coca-Cola as a partner of Fondazione Cortina on a journey that goes beyond sports, embracing culture and social initiatives. This collaboration represents significant recognition for Cortina, which Coca-Cola has chosen to support for its capabilities and charm, with the goal of creating a lasting legacy together. This winter marks the beginning of our partnership and the launch of new initiatives that will deliver unforgettable experiences to everyone attending this season’s events,”said Stefano Longo, President of Fondazione Cortina.
“We are thrilled to begin this collaboration with Fondazione Cortina, which allows us to reconnect with a region that has played a major role in the history of sports and a community that warmly welcomes all enthusiasts ready to enjoy the great events ahead. Coca-Cola proudly supported the Organizing Committee of the 1956 Cortina Winter Olympics, and we are excited to embark on a new journey,”said Luca Santandrea, General Manager Olympic and Paralympic Games Milano Cortina 2026 at Coca-Cola.